PPC Onboarding

"Competitor Brand Bidding" is common in the PPC world, but pros and cons should be carefully considered. The benefit to CBB is that it can help your business appear in search results when someone searches for your competitor's brand or products. There are several other important considerations such as a competitor retaliating by bidding on your brand name, and even trademark and legal considerations. It is always critical that ads are relevant to the users' search queries.

General PPC campaigns with an ongoing optimization approach are ideal for flexible budgets with goals to continuously refine and improve your campaigns (i.e. better long-term results). Contrastly, one-time campaigns are typically associated with short-term goals or promotions with a fixed start and end date. This is ideal if you have a limited budget or don't plan to run PPC advertising continuously.