SMM / SEM Pay Per Click (PPC)

Our team is well-versed in the latest Google Ads and social media strategies and is ready to go to battle for your organization. From marketing strategy development to optimizing large-budget advertising campaigns — we’ve seen and done it all.

We can help expand and engage your audience while maximizing your PPC budget.

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Overview | Pricing | SMM / SEM Pay Per Click FAQ

Navigating the ever-changing world of social media and Google Ads can present unique challenges for businesses and brands. Keeping up with emerging trends, formulating effective content strategies, engaging with your audience, and optimizing your advertising campaigns, to name a few.

SEO Los Angeles has the experience and expertise to scale your ad campaigns.

We’ve grown social media accounts from zero to 100K+ organically, and have created successful national advertising campaigns with a wide range of budgets.

Our rates are available directly on our website (scroll below or visit our pricing page), but these should be used as a baseline only. Each project, tends to be unique to the organization in terms of strategy, goals, and budget.

We are selective with who we choose to collaborate with. In our experience, finding a shared vision helps sets the stage for a successful partnership.

Get in touch to discuss your project and let’s see if we’re a good fit, or fill out our project request form and we’ll get back to you within 1 business day.

Discovery
Meeting

Social
Accounts Audit

Strategy
Development

Ad Management
and Reporting

SMM / SEM Pay Per Click (PPC) Pricing

Standard
SMM / SEM Package

starting at: $2,500 / month

Discovery meeting via Zoom
Facebook or Instagram audit
Facebook or Instagram ads implementation
Facebook or Instagram ads management
Monthly report overview

Prepaid discounts:
• 6 months: $13,500 (10% discount saves you $1,500)
• 12 months: $24,000 (20% discount saves you $6,000)

Pro
SMM / SEM Package

starting at: $5,500 / month

Discovery meeting via Zoom
Social accounts audit
Strategy development / content planning
Google Ads audit
Facebook or Instagram ads implementation
Facebook or Instagram ads management
Monthly report overview
Dedicated account manager

Prepaid discounts:
• 6 months: $29,700 (10% discount saves you $3,300)
• 12 months: $52,800 (20% discount saves you $13,200)

Enterprise
SMM / SEM Package

starting at: $8,500 / month

Discovery meeting via Zoom
Social accounts audit
Google Ads audit
SEO audit
Strategy development / content planning
Facebook ads implementation
Facebook ads management
Instagram ads implementation
Instagram ads management
Google Ads implementation
Google Ads management
Monthly report overview
Dedicated account manager
Priority support

Prepaid discounts:
• 6 months: $45,900 (10% discount saves you $5,100)
• 12 months: $81,600 (20% discount saves you $20,400)

Enterprise SEO solutions: contact us for discounted rates

Highlighted PPC / Social Media Projects:

A small sample of our social media marketing portfolio includes a wildly successful Facebook advertising campaign for multiplatinum R&B star, Brian McKnight.

In a campaign designed to promote his latest album, we saw organic reach surpass paid reach by over 1200%. Facebook rewarded our campaigns with 10/10 relevancy scores, delighting our client and his management team by providing maximum value for their budget. 

brian mcknight facebook ad organic vs. paid reach graph
Data source: Facebook Ad Manager

In 2020 we strategized a unique social media marketing campaign for vinyl record label Wargod Records. Co-founded by SEO Los Angeles creative director Ryan O’Connor, the label was gearing up to release an anniversary edition soundtrack for the cult-classic Don’t Tell Mom the Babysitter’s Dead, under license from HBO and Warner Bros.

Wargod wanted to make some noise with the release, so we collaborated with actor Keith Coogan (delinquent older brother “Kenny” in the film) to film a DIY house-tour of the original Don’t Tell Mom house, located just a few miles north of Los Angeles.

The occasion marked the first time Coogan had returned to the house since filming in 1991, and the video segment proved to be a nostalgia filled hit on social media:

screenshot of wargod records facebook page comments about keith coogan revisiting the original don't tell mom the babysitter's dead house
The goal of the video was to leverage social media to promote the soundtrack, which proved to be a success. The soundtrack sold out, and the video of Coogan giving the house tour found a home at The A.V. Club, which gets 20 million visitors annually. kenny and his stoner friends shootiing dishes off the roof in the 1991 film don't tell mom the babysitter's dead Other social media campaigns for Wargod include a soundtrack box set for the film True Romance (via Morgan Creek), a 20th anniversary pressing of The Sopranos soundtrack (via HBO and Sony), and several others.

Another social media management client of SEO Los Angeles is Canadian vocal legend Gino Vannelli. Best known for his hits in the 80s, Gino still has an incredibly loyal fanbase to this day, and it shows on his social media platforms.

Paid campaigns on Facebook have shown massive reach, and organic reach is miles above industry standard.

We also built Gino Vannelli’s website, which was a perfect opportunity to highlight his social media with native Facebook and Twitter embedded feeds:

Social Media & PPC FAQs

Social Media Management is based on developing and strategizing organic content, whereas Social Media Marketing (commonly “SMM”) is more focused on a paid ads approach. They often work hand in hand. 

Our Standard package is $2,500 per month, Pro package is $5,500 per month, and our Enterprise package starts at $8,500 per month. Enterprise options include SEM via Google Ads.

These rates are baselines and we can often build a custom package to fit your specific requirements. Contact us if you have any questions, or fill out our project request form and we’ll get back to you within 1 business day.

Yes, in addition to SEO services, we also offer SEM (search engine marketing) services, commonly referred to as “PPC” (pay per click). Our SEM projects currently cover Google Ads.

Both SEO and SEM are viable strategies and have unique benefits.

SEM services are currently only available for enterprise clients.

Facebook, Instagram, and Twitter.

We do not currently offer services for YouTube, TikTok, Snapchat, or LinkedIn. 

This can vary from business to business, but generally it’s a good idea to be on as many networks as possible. We currently service Facebook, Instagram, and Twitter for our clients. 

Our Pro and Enterprise packages both offer content development and strategy. Click here to view our pricing page.

Contact us or fill out our project request form and let’s talk.

We can not measure your ROI for you, but we can certainly measure traffic and clicks.

Every campaign is different based on factors such as your industry, whether your strategy involves using organic or paid reach, and ultimately what your goal is. For example, are we driving traffic for email sign ups? Video views? Brand awareness? 

Yes, we send monthly reports. 

Of course not. We have clients and team members around the world. 

Contact us or fill out our project request form and we’ll get back to you within 1 business day.