Project Overview
We were retained for various digital marketing services for Grammy-nominated singer Gino Vannelli, and are still actively working with the Canadian legend and his team today.
After rebuilding Gino’s website, for the 6 month period of October 2022 through March 2023, we observed a 46% increase in traffic versus the same period in 2020-2021 (with no additional marketing or ad campaigns driving traffic).
We also addressed several mobile issues with the previous incarnation of Gino’s website, which accounted for a massive mobile traffic increase of 68%.
For email marketing, our strategies in 2022-2023 have led to an average 52% open rate, which is a 136% increase from the average open rate for artists (Mailchimp).
PROJECT TYPE
Branding / logo design, website design, WordPress development, UI/UX, email marketing, social media management.
HIGHLIGHTS
46% website traffic increase
68% mobile traffic increase
136% above industry average open rate for email marketing
133% above industry average click rate for email marketing
WEBSITE URL
After rebuilding Gino’s website, for the 6 month period of October 2022 through March 2023, we observed a 46% increase in traffic versus the same period in 2020-2021 (with no additional marketing or ad campaigns driving traffic).
We also addressed several mobile issues with the previous incarnation of Gino’s website, which should be no surprise to see mobile traffic accounting for a massive 68% increase.
For email marketing, our strategies in 2022-2023 have led to an average 52% open rate, which is a 136% increase from the average open rate for artists, according to Mailchimp.
