Project Overview
We were retained for various digital marketing services for Grammy-nominated singer Gino Vannelli, and are still actively working with the Canadian legend and his team today.
After rebuilding Gino’s website, for the 6 month period of October 2022 through March 2023, we observed a 46% increase in traffic versus the same period in 2020-2021 (with no additional marketing or ad campaigns driving traffic).
We also addressed several mobile issues with the previous incarnation of Gino’s website, which accounted for a massive mobile traffic increase of 68%.
For email marketing, our strategies in 2022-2023 have led to an average 52% open rate, which is a 136% increase from the average open rate for artists (Mailchimp).
PROJECT TYPE
Branding / logo design, website design, WordPress development, UI/UX, email marketing, social media management.
HIGHLIGHTS
46% website traffic increase
68% mobile traffic increase
136% above industry average open rate for email marketing
133% above industry average click rate for email marketing
WEBSITE URL
After rebuilding Gino’s website, for the 6 month period of October 2022 through March 2023, we observed a 46% increase in traffic versus the same period in 2020-2021 (with no additional marketing or ad campaigns driving traffic).
![google analytics data for gino vannelli website](https://seo.la/wp-content/uploads/2023/04/gino-vannelli-website-traffic.jpg)
We also addressed several mobile issues with the previous incarnation of Gino’s website, which should be no surprise to see mobile traffic accounting for a massive 68% increase.
![gino vannelli google analytics mobile traffic increase graph](https://seo.la/wp-content/uploads/elementor/thumbs/case-study-gino-vannelli-google-analytics-mobile-traffic-qq6rp1addjfdoozuxriijjhhomg4oej8an22s1mvly.jpg)
For email marketing, our strategies in 2022-2023 have led to an average 52% open rate, which is a 136% increase from the average open rate for artists, according to Mailchimp.
![gino vannelli email marketing open rate graph](https://seo.la/wp-content/uploads/elementor/thumbs/case-study-gino-vannelli-email-marketing-open-rate-vs-industry-peers-graph-qq6rxllfn75fgsk0xgs59dooj08it4j6t11c6sxs3a.png)
![gino vannelli email marketing click rate graph](https://seo.la/wp-content/uploads/elementor/thumbs/case-study-gino-vannelli-email-marketing-click-rate-vs-industry-peers-v2-qq6rswehh0ptezdsdfnaskdplnegblvi5rlxszwmk8.jpg)
![gino vannelli google search console 2023 vs 2022 data](https://seo.la/wp-content/uploads/2023/05/case-study-gino-vannelli-google-search-console-2023-vs-2022.png)