CASE STUDIES

Gino Vannelli

Project Overview

We were retained for various digital marketing services for Grammy-nominated singer Gino Vannelli, and are still actively working with the Canadian legend and his team today.

After rebuilding Gino’s website, for the 6 month period of October 2022 through March 2023, we observed a 46% increase in traffic versus the same period in 2020-2021 (with no additional marketing or ad campaigns driving traffic).

We also addressed several mobile issues with the previous incarnation of Gino’s website, which accounted for a massive mobile traffic increase of 68%

For email marketing, our strategies in 2022-2023 have led to an average 52% open rate, which is a 136% increase from the average open rate for artists (Mailchimp).

PROJECT TYPE

Branding / logo design, website design, WordPress development, UI/UX, email marketing, social media management.

HIGHLIGHTS

46% website traffic increase

68% mobile traffic increase

136% above industry average open rate for email marketing

133% above industry average click rate for email marketing

WEBSITE URL

After rebuilding Gino’s website, for the 6 month period of October 2022 through March 2023, we observed a 46% increase in traffic versus the same period in 2020-2021 (with no additional marketing or ad campaigns driving traffic).

google analytics data for gino vannelli website
Gino Vannelli, data source: Google Analytics

We also addressed several mobile issues with the previous incarnation of Gino’s website, which should be no surprise to see mobile traffic accounting for a massive 68% increase.

gino vannelli google analytics mobile traffic increase graph
Data Source: Google Analytics

For email marketing, our strategies in 2022-2023 have led to an average 52% open rate, which is a 136% increase from the average open rate for artists, according to Mailchimp.

gino vannelli email marketing open rate graph
Data Source: Mailchimp 2023
While open rate’s were impressive, we were more thrilled about actual clicks, with our latest campaign hitting an 11.2% click rate, which surpasses our industry peers by a 133% increase.
gino vannelli email marketing click rate graph
Data Source: Mailchimp 2023
gino vannelli google search console 2023 vs 2022 data
Gino Vannelli, data source: Google Search Console

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